Features
The lot. In the core.
Every Shopretailor store runs the same core, and this is what is in it today. No add-on shopping. No feature tiers. Improvements arrive as tested releases.
A page builder that means it.
Every page is made of real blocks you can edit. Never a pasted lump of HTML. What you see in the editor is what the storefront renders.
- Rows and columns, headings, text, images, buttons, banners, product cards and video, each its own editable block.
- A slider builder for homepage banners, with images converted to AVIF and WebP automatically.
- Mega menu and mobile menu builders.
- Newsletter popups designed in a visual popup builder.
- A blog with product blocks inside articles.
- Click-to-play video that loads nothing until a visitor presses play.
A catalogue that keeps up.
Built for products that come in many variations, with the busywork taken off your hands.
- Combinations such as size and colour, each with its own reference, barcode, stock level and price.
- Brands, categories, attributes and features, with faceted filters on category and brand pages.
- Sale, New products and Coming soon categories that fill themselves from your catalogue.
- Coming soon products take notification sign-ups and go on sale by themselves when stock arrives.
- Images optimised on upload, with alt text written automatically.
- Discontinued products are hidden once sold out and redirected to a replacement or their category.
- Tax rates managed as a list and set per product, or from the shop default.
A checkout that earns.
The promotions shops actually run, and monitoring that shouts when something is wrong.
- Viva Wallet and PayPal payment modules, plus cash on delivery. Refunds are made from the order page.
- Vouchers for a percentage, a fixed amount or free delivery, limited to products, categories or a customer group if you wish.
- Cart rules for multibuy offers such as mix and match.
- Free add-ons: customers choose a free product from a pool when they buy qualifying items.
- Loyalty points earned on orders and redeemable at checkout.
- Customer groups with their own discounts.
- An optional offers page between basket and checkout showing other deals in the same categories.
- Address line limits for carrier labels and UK postcode validation.
- Checkout monitoring: an alarm when checkouts go quiet, a conversion funnel and declined payments explained in plain English.
- PDF invoices laid out in a visual invoice template builder.
Email that pays its way.
One drag and drop builder for campaigns, automations and every transactional email the store sends.
- Shared header and footer presets: change one and every linked email follows.
- Campaigns to lists and segments.
- Automations with delays and conditional splits, including abandoned basket emails that stop once the customer buys.
- Voucher blocks that create a unique, single-use code for each recipient when the email is sent.
- Smart sending: a frequency cap so nobody is emailed too often.
- Send pacing per mailbox provider, always on, to protect deliverability.
- A typo guard that catches mistyped email domains at sign-up and checkout.
Support with a head start.
Email tickets and storefront live chat in one place, with AI that helps your team rather than replacing it.
- An AI chat assistant on the storefront that can look up orders, stock and products, and raise a ticket when a person is needed.
- AI drafted ticket replies. Drafting only is the default; refunds, payments, cancellations and complaints always go to a person.
- Give the AI a fact it was missing and it writes a new draft using it.
- An AI memory built from your team's feedback on replies.
- An attention inbox where the AI flags issues for a person, such as a product description that contradicts another page. It proposes; it never acts.
- An identity check before an order is discussed with someone writing from a different email address.
- A spam filter that learns from your team, email attachments, forwarding to third parties and optional warehouse alerts on Telegram.
Search that forgives.
Instant search and filtering powered by Meilisearch. Typos welcome.
- Instant search with typo tolerance.
- Faceted filtering on category, brand and attribute pages.
- Reindexing without downtime.
- Search analytics showing what customers look for.
SEO without the chase.
The technical groundwork search engines expect, kept up to date by the platform.
- XML sitemaps for pages and images.
- IndexNow: changed pages are submitted to participating search engines such as Bing automatically.
- Product structured data and local business details as JSON-LD.
- Redirects created automatically when a URL changes, plus a redirect manager.
- Site health checks for broken links, missing alt text and oversized images, many with a one-click fix.
Speed as a rule.
Fast pages are a platform rule, not a setting. They are checked on every build.
- Edge HTML caching on Cloudflare, purged automatically when content, stock or prices change.
- Live stock and prices filled in after the page appears, so a cached page is never out of date where it matters.
- A page weight budget enforced on every storefront build.
- Core Web Vitals measured from real visitors.
- Images pre-generated in AVIF and WebP at several sizes.
Built for the daily grind.
Tools for the people who keep a shop running day to day.
- Site health and system health dashboards, and an error board.
- Manual orders, order status history and customer management.
- One-off text messages to a customer from the order page.
- Store settings for timezone and currency formatting.
- Backoffice themes, light and dark.
Ready when you are
See it sell.
Tell us about your shop. We will walk you through a live store, answer the awkward questions and show you what a move looks like.
- Tell us about your shop
- We set up your store on its own private server
- You build, launch and sell